Social Media Marketing Do’s and Don’ts

social-media-marketing-tips-dos-dontsWhat is social media marketing?

Social Media has changed the way people connect, discover and share information.
It is the technology that connects people– whether it’s to share content or just to simply chat.
Social networks, such as Facebook, Twitter and LinkedIn, are the places where these social interactions happen (discovering & sharing).

Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers
through friends sharing with friends, and so on.

Simply put, social media marketing is really just word-of-mouth powered by technology.
It’s simply powerful.

There are a few things you want to use social media marketing to do:

Show And Tell

Show your audience who you are and what you can do for them. It’s great for brand awareness!

Sell!

Give customers offers that are so good they’ll share them with their friends. You want to be able to reach not only them but people they know.

Provide Great Service

Go the extra mile. Do a little more than expected. When you’re interacting online with customers, think of ways you can insure that they will want to continue to do business with you. Sometimes all it takes is simple acknowledgement.

Listen.

Pay attention to what your customers are saying about you and to you. It’s instant powerful feedback.

Make it last!

Build deeper relationships so customers will get to know, like, and trust you. People like to do business with people they like.

With that said, here are a few “Do’s and Don’ts!”

1. Do be nice. Social Skills apply in Social Media. Be nice, courteous, friendly and approachable.
2. Do share things of value. What expertise can you offer? Share it!
3. Do be yourself. Authenticity is crucial. Don’t pretend to be who or what you are not. Stand out from the rest by being you.
4. DO interact. The key is to build relationships. You must interact and engage to do that.
5. Don’t ignore people. Respond to comments and questions.
6. Don’t constantly broadcast. Social Media is relationship building. In relationships it’s not all about you, so be GENUINELY interested in other people.
7. Don’t assume you know what people want. Ask questions! You will better be able to serve your market when you know exactly what their needs are.

What do’s and don’ts can you share? Comment below!

I also invite you to join me and my business partner Tiffany Lymon in our Facebook group, Business Fuel where we share daily tips, news and information to help fuel your business success with online marketing tips. Join us!

3 Powerful Posts Travel Agents Should Share On Social Media

hawaiibeach-150x150The Travel Industry and Social Media is a match made in heaven. All businesses can benefit from social media marketing, but you could probably argue that Travel Agents could benefit more than most. Why? Because highly shared content is visually driven. And what is more eye-catching that beautiful beach landscapes, palm trees, oceans, or amazing architecture? These photos catch people’s attention. Because the travel industry is all about fun, adventure, relaxation, food, entertainment, who doesn’t want to talk about it really? So that’s the advantage travel agents have. They also have a wealth of information and experience. Plenty of value to offer to their audience. Get the picture? Pretty powerful.

So what type of content should travel agents share online. I believe there are 3 things that they should focus on:

1) PICTURES!! Nothing is more popular that picture posts. Several studies have already proven that. Travel agents should be sharing photos of fabulous destinations. Follow those vendors that you book your clients on vacation with and share their photos. Better yet, share your own!

oahusunset-150x150Oahu Sunset

2) VIDEO: Resorts often post video to capture the beauty of their property and the surrounding area. Post these video clips to get your clients dreaming of their next vacation.

3) TIPS! Travel agents have accumulated a huge amount of information even in short periods of time on the best places to stay, dine or visit at various vacation destinations. Share tidbits and tips. What’s the best place for sushi in Las Vegas? What hotels has the best amenities in New York City? Which property has the most amazing beach in Montego Bay? What’s the best way to save money on a Disney trip? How can airline travel be less of a hassle? How should your client pack? Share some nuggets!

More importantly, listen to your audience. Pay attention to what they ask, what they look for, and provide that valuable information to solve their problems. Be sure to engage engage engage! Be SOCIAL :)

Twitter Etiquette Techniques For Small Business

twitterOne of the most important factors of Social Media is the likability factor. Besides providing consistent, valuable content, it’s important for people to like you. Show your personality. Be interesting. Remarkable. One of the keys to doing this is by being polite. Social Media manners are crucial. This goes across every platform. There are certain basic techniques you should be practicing on Twitter that show good etiquette, politeness and excellent social media manners are it relates to this unique platform.

The Tweet:

Make your 140 characters count, BUT, find a way to say what you have to say creatively and succinctly. Make it so that people can retweet it and add a few words when they do.

Management:

It’s fine to schedule tweets. The verdict is still out on automatic DM’s. Most either love them or hate them. Knowing that, if you choose to have an automatic direct message when people follow you. Craft it in a personable, sincere way. Don’t make it scream,I’m trying to sell you something.

Writing Counts.

Be mindful of your spelling and grammar. You will be judged. Take the time to thoughtfully write your tweet and present it with good writing. It’s important and it’s worth the effort.

Be thankful with a purpose.

It’s polite to thank people for retweets and you should do it. But do it with a purpose. Namely, engagement and building relationships. Say thank you and use this as an opportunity to start a conversation. Don’t just fill up your followers timelines with saying thanks for the retweet. Thank them and ask them about their day, comment on something they tweeted, or mention a common interest to start a conversation.

Don’t Be Pushy.

Focus on sharing consistent, valuable information and engaging with your followers. Don’t send individual tweets to a long list of followers pointing them to your latest product. Social is sharing, not selling.

What other Twitter etiquette tips come to mind for you? Please share them in the comment section below. Let’s discuss!

How To Create A Memorable Brand

how-to-create-a-memorable-brandOne of the great advantages of online marketing is reinforcing your brand. Your brand should be memorable. It should tell who you are. What emotions does your brand evoke? Are you someone people want to do business with? Make sure you are presenting a clear, strong, consistent story about your brand. Reinforce your brand with a few techniques.

Brand YOU: Insert your name. My Coach does it well on her Facebook page, Social Media Branding With Kim Garst. You can also use this with publishing: “Tara’s Top 10 Health Tips”.

BLOG AND BLOG SOME MORE: Publish your blog posts often, and contribute in online communities.

BUILD RELATIONSHIPS: Make sure you engage and build relationships with influencers and thought leaders. Comment on their blogs, sites, profiles, etc; Interview them, and share their content.

PROVIDE LOTS OF GREAT CONTENT: Guest blog, provide valuable information to other bloggers and publishers. This is a great way to widen your online presence while reinforcing your brand.

It’s smart to observe other brands and see what they are doing that works. What is it that you like about them? Which brands do you easily remember? Apply what you observe. I find that those brands have an attractive design, have amazing content and constantly evolve.

Stand out, be consistent and be remarkable.