Social Media Marketing Do’s and Don’ts

What is social media marketing? Social Media has changed the way people connect, discover and share information. It is the technology that connects people– whether it’s to share content or just to simply chat. Social networks, such as Facebook, Twitter and LinkedIn, are the places where these social interactions happen (discovering & sharing). Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends, and so … Continue reading

3 Powerful Posts Travel Agents Should Share On Social Media

The Travel Industry and Social Media is a match made in heaven. All businesses can benefit from social media marketing, but you could probably argue that Travel Agents could benefit more than most. Why? Because highly shared content is visually driven. And what is more eye-catching that beautiful beach landscapes, palm trees, oceans, or amazing architecture? These photos catch people’s attention. Because the travel industry is all about fun, adventure, relaxation, food, entertainment, who doesn’t want to talk about it … Continue reading

Twitter Etiquette Techniques For Small Business

One of the most important factors of Social Media is the likability factor. Besides providing consistent, valuable content, it’s important for people to like you. Show your personality. Be interesting. Remarkable. One of the keys to doing this is by being polite. Social Media manners are crucial. This goes across every platform. There are certain basic techniques you should be practicing on Twitter that show good etiquette, politeness and excellent social media manners are it relates to this unique platform. … Continue reading

How To Create A Memorable Brand

One of the great advantages of online marketing is reinforcing your brand. Your brand should be memorable. It should tell who you are. What emotions does your brand evoke? Are you someone people want to do business with? Make sure you are presenting a clear, strong, consistent story about your brand. Reinforce your brand with a few techniques. Brand YOU: Insert your name. My Coach does it well on her Facebook page, Social Media Branding With Kim Garst. You can … Continue reading