I am often asked by social media newbies and not so newbies if there are some simple techniques to apply when building their Facebook Fan pages. Once you have customized your fan page with your cover photo, tabs, profile picture and customized URL, there are a few simple things you can do to help drive traffic to your fan page.
ADD YOUR FACEBOOK URL TO YOUR EMAIL SIGNATURE
You can set up your default email signature with a link to your facebook page so that your email communications always include an easy invite to those you interact with via email. If you have GMAIL, you can refer to this blog post on just how to do that here.
ADD FAN BOX TO YOUR WEBSITE OR BLOG
Many people stay logged into Facebook, so this is a simple way for visitors to your site to land directly on your Facebook page. It is an easy plugin to add to your site and Facebook gives you the simple instructions with code. Just click here.
LINK TO YOUR PAGE FROM YOUR PERSONAL PROFILE
Your personal profile page is prime opportunity to drive traffic to your page. Link your “employment” to your fan page. I have provided step by step instructions on how to do that here.
When sharing valuable content and information on Facebook through status posts or comments, tag your Facebook page so that people are more likely to click it. You can tag both a person or a page by typing the @ sign and then the name of the person or page that you wish to tag. A pop-up box will appear with suggestions as you type.
Make sure you add your customized Facebook URL to your business cards, post cards, flyers or other promotional material or letters.
OTHER SOCIAL NETWORKS
You’ll want to also direct your followers from other social networks to your Facebook fan page. Include a link in the bio of your other networks like Twitter or LinkedIn.
POST RELEVANT INTERESTING CONTENT
If you are posting relevant, interesting content that makes your fans want to like and share, chances are their friends will like it as well. So when these fans like and share your content, their activity will show up in their friend’s newsfeeds. This will expand your “reach” and expose you to more potential fans. So do share great content and do so consistently.
We are currently talking about this topic of Facebook and other aspects of it as well in our Facebook group, Business Fuel. Feel free to join our community of motivated business owners who are gathered to share the resources and information you need to keep your business in motion!
What other simple ways have you found to help drive traffic to your fan page and increase likes? Please share in the comments below.