3 Starting Points to Twitter Marketing

This past Friday in Our Business Fuel Facebook group we hosted a tweetchat to help our small business owners get better acquainted with “tweeting”. Tweetchats are always fun. It’s when the lightbulb starts to come on for many people who up until that point just didn’t “get it” when it came to Twitter. As a social media consultant and trainer, most of the questions I receive about social networks are about Twitter. It’s a unique platform, very different from Facebook, … Continue reading

How To Set Achievable Social Media Goals in 2013

As business owners we like to set goals for the new year to help us achieve success. It’s important to be specific about those goals that you are trying to achieve for each aspect of your business. This includes your social media marketing. In this recent segment of Friday Fuel, we would like to show you how to set measurable goals and teach you how to measure those goals to help you achieve success. Check out our video below. We … Continue reading

Social Media Marketing Do’s and Don’ts

What is social media marketing? Social Media has changed the way people connect, discover and share information. It is the technology that connects people– whether it’s to share content or just to simply chat. Social networks, such as Facebook, Twitter and LinkedIn, are the places where these social interactions happen (discovering & sharing). Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends, and so … Continue reading

7 Easy Ways To Increase Page Likes

I am often asked by social media newbies and not so newbies if there are some simple techniques to apply when building their Facebook Fan pages. Once you have customized your fan page with your cover photo, tabs, profile picture and customized URL, there are a few simple things you can do to help drive traffic to your fan page. ADD YOUR FACEBOOK URL TO YOUR EMAIL SIGNATURE You can set up your default email signature with a link to … Continue reading

How To Link Your Facebook Page From Your Profile

You ever see someone’s facebook page listed as their “job” on their profile and wonder how they did it? It’s a very simple way to drive people to your Fan page and ultimately “like” your page yet often I see people neglect this prime opportunity. Here’s how to do it step by step: 1. Go to your profile page. Directly beneath your cover photo and profile image, click the “About” link. This will open your “about section”. 2. Under the … Continue reading

How To Get Your Business Page Ready For Graph Search

Recently Facebook announced an exciting new feature called Graph Search. In a previous post I talked about how beneficial it would be for businesses. Today I want to emphasis that further as well as give you a few tips on how to get your page ready for this great new feature. Graph Search will greatly benefit the brick and mortar business: (Coffee shop, retail, studio, etc.) It will make having an active presence on Facebook non-negotiable. Think of it this … Continue reading

Beneficial To Your Business: Facebook’s Newest Feature Graph Search

After the much anticipated “BIG” Facebook announcement today we now know what they have planned. It’s called “Graph Search“. From Facebook: “Today we’re starting a limited beta release of Graph Search, enabling people to find information through the filter of their friends. The limited beta of Graph Search is available only to people who use Facebook in US English. The rollout will be gradual, starting with a very small number of users.” With Graph Search, people can search the social … Continue reading

LinkedIn’s New Endorsement Feature

Good News! LinkedIn just rolled out a brand new feature that allows you the capability of endorsing your network’s skills in a very simple, no fuss easy way. You may have noticed it because you’ve already received an endorsement and were allowed the chance to do some endorsements of your own. Anyone that endorses a skill on a LinkedIn page has their profile photo added next to the endorsement. Those who have endorsed you will appear at left of the … Continue reading

Effective Social Media Time Management

You’ve already figured out that you need to spend some time marketing your business on social media. You know that you will need to post content, engage your audience, participate by commenting on other posts, tweeting, sharing, etc;. So where do you have the time to do all that? Simply put, you have to make the time. Don’t think you will have to spend hours each day on the computer, you won’t. But you will have to schedule time to … Continue reading

3 Powerful Posts Travel Agents Should Share On Social Media

The Travel Industry and Social Media is a match made in heaven. All businesses can benefit from social media marketing, but you could probably argue that Travel Agents could benefit more than most. Why? Because highly shared content is visually driven. And what is more eye-catching that beautiful beach landscapes, palm trees, oceans, or amazing architecture? These photos catch people’s attention. Because the travel industry is all about fun, adventure, relaxation, food, entertainment, who doesn’t want to talk about it … Continue reading