How To Set Achievable Social Media Goals in 2013

As business owners we like to set goals for the new year to help us achieve success. It’s important to be specific about those goals that you are trying to achieve for each aspect of your business. This includes your social media marketing. In this recent segment of Friday Fuel, we would like to show you how to set measurable goals and teach you how to measure those goals to help you achieve success.

Check out our video below.

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What are some of your social media goals?

Establishing Your Brand Identity

establishing-your-brand-identityThere are often times when entrepreneurs will ask me questions about branding. They want to make sure they are clear on what constitutes their brand, their brand identity, etc;. They want to make sure they’re doing it right. So let’s make sure we understand the terms.

Your brand is more than just your logo, your website design, the colors associated with your brand. Your “Brand” is also the personality that identifies a product, service or business and how it relates to it’s customers or clients or potential customers and clients.

There is also a “psychological” aspect of branding: thoughts, feelings, images, experiences, attitudes, and so on that are associated with a brand based on experiences. The brand experience is a brand’s actions (performance if you will) that is perceived by someone. The brand image is what is created in someone’s mind consisting of all the information and expectations that product or service provides.

When you are establishing your brand identity, you need to define and establish some things. You can do that by asking yourself some questions and establishing some very basic things with your business.

Vision Statement. You need to create a vision statement for your business. What are your most important products or services? What makes your product, service or business unique?

Mission Statement. What needs of your target audience are you addressing and how?

Personality. How would your brand be described? What emotions derive from the experience? Are you serious, light-hearted, fun?

Your Market. Determine your target market: demographics, etc;. Who exactly are your serving? Make a profile of your customer. What makes you unique from your competition that your market will want to buy from you? What is your niche?

Once you have established these things you can begin sharing your brand message. Social Media is a great opportunity to spread your brand message and further establish your identity, and expertise. With a strong identity and consistency you are on your way to building a strong online presence for your brand.brandingonline-300x225

Social Media Marketing Benefits

social-media-marketing-benefitsThere are many benefits of Social Media Marketing. It’s no longer a trend or an option. It’s the way business is done today. Often when I am interested in a company or researching a product, I immediately look for their online presence for information. I also like to see how they are interacting online. The truth is, you want to be where your customers or clients are. And guess what? They’re on social media. So you want to be easily found on these channels, be accessible, interesting, sharing valuable information and consistent. These efforts have many benefits that go a long way. Continue reading

Social Media Beginners Checklist

social-media-beginner-tipsSocial Media Marketing is a force that simply cannot be ignored and an absolute must as a part of a business marketing plan. Often times people will search for social site’s of a brand to get more information about that company’s products or services, or to see what people are saying about them. This makes your online presence absolutely necessary. But social media can also be overwhelming. With all that you have to do to run your business, it seems like almost too much to ask to incorporate this still fairly new aspect of business, let alone learn how it works.

Baby steps! You won’t learn it all overnight so take small steps to make it work for you. Before you get started, consider these action items and success steps on your journey to sharing your expertise in a way that is helpful and valuable to the online community you are starting to build:


1) Identify Your customer – truly define your customer: age, marital status, education, interests; etc;.
2) Identify how they are using social media themselves – what sites are they visiting?
3) Find out where they are hanging out online – what interests them?
4) Decide what you will contribute
5) What is your objective? What action do you want your followers to take? Are you driving them to your website? Are you looking to build your email list?
6) What problems or needs to do your followers have? Develop a content plan to support those needs or problems.


1) Listen to what people are talking about around your business/industry. Pay attention to the conversations taking place online.
2) Build your community. Look for people to find and follow. ASK people to follow you.
3) Talk/engage with your community. Be present online!
4) Deliver valuable content to your community with tips, articles, videos, etc;.
5) CONVERT. Let them know where they can get more of your value by doing business with you!

These are the basics for building a successful online community.