How To Set Achievable Social Media Goals in 2013

As business owners we like to set goals for the new year to help us achieve success. It’s important to be specific about those goals that you are trying to achieve for each aspect of your business. This includes your social media marketing. In this recent segment of Friday Fuel, we would like to show you how to set measurable goals and teach you how to measure those goals to help you achieve success. Check out our video below. We … Continue reading

Establishing Your Brand Identity

There are often times when entrepreneurs will ask me questions about branding. They want to make sure they are clear on what constitutes their brand, their brand identity, etc;. They want to make sure they’re doing it right. So let’s make sure we understand the terms. Your brand is more than just your logo, your website design, the colors associated with your brand. Your “Brand” is also the personality that identifies a product, service or business and how it relates … Continue reading

Social Media Marketing Benefits

There are many benefits of Social Media Marketing. It’s no longer a trend or an option. It’s the way business is done today. Often when I am interested in a company or researching a product, I immediately look for their online presence for information. I also like to see how they are interacting online. The truth is, you want to be where your customers or clients are. And guess what? They’re on social media. So you want to be easily … Continue reading

Social Media Beginners Checklist

Social Media Marketing is a force that simply cannot be ignored and an absolute must as a part of a business marketing plan. Often times people will search for social site’s of a brand to get more information about that company’s products or services, or to see what people are saying about them. This makes your online presence absolutely necessary. But social media can also be overwhelming. With all that you have to do to run your business, it seems … Continue reading