Smart Pinterest Marketing For Beginners

Pinterest continues to be a social media site that is growing at a fast rate and is driving lots of traffic to websites. For this reason, brands are finding ways to participate in the pinning phenomenon! People are going to Pinterest for a reason. They WANT to see what people are talking about. Including brands. They want to see what their friends are sharing. They want to get information and see the creative pins that are being posted. They come … Continue reading

Time Saving Content Creation Tips

As business owners, our time is very valuable. It is important that we manage our time wisely, make the most of the time we set aside for each task and work smart within that time. In order to have success with online marketing you need to have great content. Creating content takes time, planning and commitment. When you think of all that is required: posting to Facebook, tweeting, video creation, images, blog posts, email newsletter etc;. it can be overwhelming. … Continue reading

8 Ways To Build Relationships Online

When I evaluate a person’s social media presence who is expressing frustration about not getting results it is usually pretty clear they don’t get what it’s about. They think it’s about their product. They think it’s about promoting their company. It’s not. It’s about relationships. It’s about making friends. Being a friend. Listening and sharing. It’s not about selling. Nobody likes to be sold to. You don’t go to social events and start a conversation by pitching your product. People … Continue reading

Google Plus Spring Updates You Might Have Missed

Google+ continues to be a social network that is growing and has many advantages. I like Google+ because I find that I can interact much more with people in my industry and users seem to be very genuinely interested in finding and sharing great content. I have both a profile and business page. While I have more followers on my Profile, my business page by far gets more engagement. I think this speaks to what I just mentioned: interacting with … Continue reading

Establishing Your Brand Identity

There are often times when entrepreneurs will ask me questions about branding. They want to make sure they are clear on what constitutes their brand, their brand identity, etc;. They want to make sure they’re doing it right. So let’s make sure we understand the terms. Your brand is more than just your logo, your website design, the colors associated with your brand. Your “Brand” is also the personality that identifies a product, service or business and how it relates … Continue reading

Pinterest Updates You Need To Know

Seems like February and March was the time for social media platform announcements, changes, updates additions, subtractions, you name it. Lots of changes and shaking up. So much so, that the Pinterest changes almost snuck by me completely unnoticed. Don’t tell me you’re a social media expert. It’s darn near impossible. It rightfully belongs in the world of technology: ever-changing! I’m apparently in the right business because I love the social media world and I really get excited with changes … Continue reading

Keys To Facebook Marketing Strategy Success


Perhaps the #1 question that my audience asks me is how to get more Facebook likes, comments, and overall engagement. We all wish it was as easy as setting up a page to get people to notice us on Facebook, but like everything else worthwhile, it takes time and effort. Recently I wrote an article about easy ways to get more Facebook likes. This was mainly focused on being sure that your page is easily accessible. Today I want to … Continue reading

Social Media Marketing Benefits

There are many benefits of Social Media Marketing. It’s no longer a trend or an option. It’s the way business is done today. Often when I am interested in a company or researching a product, I immediately look for their online presence for information. I also like to see how they are interacting online. The truth is, you want to be where your customers or clients are. And guess what? They’re on social media. So you want to be easily … Continue reading

Social Media Marketing Do’s and Don’ts

What is social media marketing? Social Media has changed the way people connect, discover and share information. It is the technology that connects people– whether it’s to share content or just to simply chat. Social networks, such as Facebook, Twitter and LinkedIn, are the places where these social interactions happen (discovering & sharing). Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends, and so … Continue reading

4 Simple Ways To Get More Facebook Comments

Building an online community requires building relationships. Building relationships requires engagement. How do you get your fans to engage? How do you get them talking. You need comments. What are some simple ways to get comments? Here are a few……… 1) YES OR NO Try asking a simple yes or no question. Your audience can give you quick feedback and it can spark a conversation. Example: “Yes or No… Are you on Instagram?” 2) FILL IN THE BLANK My favorite … Continue reading