One of the great advantages of online marketing is reinforcing your brand. Your brand should be memorable. It should tell who you are. What emotions does your brand evoke? Are you someone people want to do business with? Make sure you are presenting a clear, strong, consistent story about your brand. Reinforce your brand with a few techniques.
Brand YOU: Insert your name. My Coach does it well on her Facebook page, Social Media Branding With Kim Garst. You can also use this with publishing: “Tara’s Top 10 Health Tips”.
BLOG AND BLOG SOME MORE: Publish your blog posts often, and contribute in online communities.
BUILD RELATIONSHIPS: Make sure you engage and build relationships with influencers and thought leaders. Comment on their blogs, sites, profiles, etc; Interview them, and share their content.
PROVIDE LOTS OF GREAT CONTENT: Guest blog, provide valuable information to other bloggers and publishers. This is a great way to widen your online presence while reinforcing your brand.
It’s smart to observe other brands and see what they are doing that works. What is it that you like about them? Which brands do you easily remember? Apply what you observe. I find that those brands have an attractive design, have amazing content and constantly evolve.
Stand out, be consistent and be remarkable.