3 Useful Social Media Tips

useful-social-media-tipsClient meetings are great reminders of social media tips. The great thing about working with clients who are just learning about social media marketing is that they ask great questions and it’s always kind of like a refresher course for me to answer the questions. Sometimes the questions are routine, sometimes they are questions I haven’t come across in a while. Recently while working with a new client I was reminded of some of the things that people new to social media marketing aren’t aware of simply because it’s new for them and they’re just starting out. I thought I would share these social media tips with you as good reminders for some and as good information for others.

Don’t assume that because people aren’t commenting, they aren’t paying attention.

One of my new clients is someone I know offline but who does follow me online. What I found interesting was that in the course of our conversation my client asked me about something specific I mentioned in a social media blog post. That kinda threw me. This particular client has rarely commented on anything I post on social media. But when I thought about it, there are often times when I have online chats, or offline chats and someone may reference something I posted online. Or they may make a statement about me based on things that I post online. There are several lessons to be learned here. Tips within the tip if you will:

1. Don’t be discouraged when you don’t get a certain number of comments or likes right away. It doesn’t necessarily mean people aren’t paying attention to what you post. If they don’t comment but you’ve caught their interest and they contacted you and a business relationship begins, you have still accomplished the ultimate goal.

2. Be mindful of what you post online. People will make conclusions about you, your brand, what you and your brand represent and will make decisions based on that information.

3. People are paying attention more than you think!

YOU MUST SPEAK UP!

I spoke with someone recently who thought it was just enough to post great relevant content and people should show up. Well, while that’s partially true, because you MUST have great content, you always have to let people know you’re there. Invite people to your page. Send personal messages. Announce your new page in an email. Put links to your site in your email addresses, business cards, etc;. By all means advertise your page! Just make sure that when they get there, they’ll like what they see and that means great content.

Do unto others…

Sometimes, people are so focused on their message, their content, their brand, they forget that they should also be seeking out people to follow, commenting on other’s posts, links, statuses, retweeting, etc;. If you want to make friends, you have to be a friend. Start conversations. Compliment someone online about their blog post, or graphic, etc;. Genuinely. This is how great relationships start :)

Google Plus Redesign Includes Smart Updates

google-plus-redesign-includes-smart-updatesA surprise to many, Google Plus very quietly launched a redesign with a brand new layout and a focus on images. They’ve added a whopping 41 new features designed to make G+ operate more intuitively.

What Google Plus seems to be doing is paying more attention to it’s users, feedback and improving upon those features that make it a unique network. Smart. Here is a brief overview on some of the smart updates that Google+ made with this new redesign:

HANGOUTS

The ever popular Google Hangout feature will be enhanced with a mobile app. Hangouts can include text, photos and video and can be stored for you to go back and review later.

STREAM

The Google Plus stream will now have a multi-column which people are already saying looks a lot like Pinterest. I like it because it involves a lot less scrolling :)

EDITING

Each section of the About tab (skills, work, education) has it’s own separate section with it’s own editing feature. This makes it easier for you to edit your profile information, quickly.

REVIEWS

There is now a reviews tab that allows users to add local reviews of movies, restaurants and other businesses.

PHOTOS

Here’s where they really zeroed in on some smart updates. Photos just became even more “awesome” on G+: Auto Backup allows mobile photos to automatically back up so you have the ability to easily share them right onto G+. Auto Awesome is a feature that uses groups of photos in your library to create an animation. Auto Enhance is a feature that automatically uses a filter to do brightness, contrast and other editing enhancements. Auto Highlight is another pretty amazing feature that Google+ describes this way: “Auto Highlight helps you find your favorites faster by de-emphasizing duplicates, blurry images and poor exposures, and focusing instead on pictures with the people you care about, landmarks, and other positive attributes”

Google Plus Features And Overview

google-plus-featuresI love to get questions from my audience. This gives me ideas for content and helps me better serve my online community. Sometimes we assume what our audience wants to know or what they need but that should all be dictated by our audience. This weekend I was the special guest on a conference call where I was asked to talk about Social Media Marketing. I shared with the audience some of the basic definitions and how they applied to this particular industry of the listeners on the call. At the end of the call, they opened the line for questions. One of the questions asked was, What is Google Plus? I was not at all surprised by this question because Google+ has been growing rapidly as of late, so as a result, there is much interest about this networking site.

Google Plus is one of many social network sites just as Facebook, Twitter, and Pinterest are social networking sites. All are unique in their own way and have unique features.

Google+ describes itself as having the ability to make sharing on the web more like sharing in real life. It’s somewhat similar to Facebook which has a news feed based on status updates and shared content, etc.). But Google Plus is designed to make it easier to share content with specific sets of people called Circles. This is one of the features that I like the most about Google Plus.

Circles make it easy to share specific things with specific people much like you would want to do in real life. Cirlces makes it so that you can share some things with close friends, others with your family, and almost nothing with your boss. When you “circle” people on Google+, it allows you to categorize them, by naming a circle and adding people to those circles. You might have circles for friends, family, business associates, business prospects, industry peers, or by special interests. When you post something that you want to share with only one or more of your circles, you can select that when you are crafting your post.

It also has a feature called Communities. Communities allows you to create a group where you can discuss your interests with people who share those same interests. You can join public communities around shared interests, or create private communities.

Google+ also has a feature called Hangouts. Hangouts are video chat. Hangouts can be done in different ways: 1) chat one on one 2) host a virtual meeting where you can use powerful tools like screen sharing and Google Drive collaboration. 3) you can go live in front of a global audience. 3) Group chat with up to 9 people.

Google Plus also has Pages. These are for businesses and brands. For businesses, Google+ helps you attract new customers and build deepers relationships with your current customers. This is done by making it easier to connect to the billion+ people who are searching on Google every day. Clearly, by this being Google, there will be SEO benefits that are enhanced by Google+ activity. I explain a bit about that on my Social Solutions Collective post about how to grow your online community with Google+.

Are you currently using Google+? What is your experience like? Please share your thoughts in the comments below.

How To Set Achievable Social Media Goals in 2013

As business owners we like to set goals for the new year to help us achieve success. It’s important to be specific about those goals that you are trying to achieve for each aspect of your business. This includes your social media marketing. In this recent segment of Friday Fuel, we would like to show you how to set measurable goals and teach you how to measure those goals to help you achieve success.

Check out our video below.

We would love for you to be a part of our Facebook Community, Business Fuel. Join us for tips, news, and resources to help keep your business in motion!

What are some of your social media goals?