Twitter Etiquette Techniques For Small Business

twitterOne of the most important factors of Social Media is the likability factor. Besides providing consistent, valuable content, it’s important for people to like you. Show your personality. Be interesting. Remarkable. One of the keys to doing this is by being polite. Social Media manners are crucial. This goes across every platform. There are certain basic techniques you should be practicing on Twitter that show good etiquette, politeness and excellent social media manners are it relates to this unique platform.

The Tweet:

Make your 140 characters count, BUT, find a way to say what you have to say creatively and succinctly. Make it so that people can retweet it and add a few words when they do.

Management:

It’s fine to schedule tweets. The verdict is still out on automatic DM’s. Most either love them or hate them. Knowing that, if you choose to have an automatic direct message when people follow you. Craft it in a personable, sincere way. Don’t make it scream,I’m trying to sell you something.

Writing Counts.

Be mindful of your spelling and grammar. You will be judged. Take the time to thoughtfully write your tweet and present it with good writing. It’s important and it’s worth the effort.

Be thankful with a purpose.

It’s polite to thank people for retweets and you should do it. But do it with a purpose. Namely, engagement and building relationships. Say thank you and use this as an opportunity to start a conversation. Don’t just fill up your followers timelines with saying thanks for the retweet. Thank them and ask them about their day, comment on something they tweeted, or mention a common interest to start a conversation.

Don’t Be Pushy.

Focus on sharing consistent, valuable information and engaging with your followers. Don’t send individual tweets to a long list of followers pointing them to your latest product. Social is sharing, not selling.

What other Twitter etiquette tips come to mind for you? Please share them in the comment section below. Let’s discuss!

10 Ways To Market Your Business On Pinterest

10-ways-to-market-your-business-on-pinterestIf Great Content is King, I believe images are QUEEN! That’s the beauty of Pinterest. An image driven social media site where you “pin” all kinds of things to share with your audience. Sharing drives this site. Repins are easy to do and people are eager to share. 80% of Pinterest pins are repins according to Buzz Referral. It also states that Pinterest is the 3rd most popular social networking site for hits per week. The key is to find a way to promote your brand through images on Pinterest. If your target market is using Pinterest, you should be too!

Here are 10 great ways to market your business on Pinterest:

1. Feature your business name on your profile for maximum exposure. This can simply be done with your username.

2. Use the About Section to tell us who you are and make sure it is consistent with your brand message.

3. Add your blog or website URL in your profile!

4. Use great descriptions for your pins — descriptions typically will stay with an image as it gets repinned. If the image is from your own site, use your business name in the description.

5. Create your own images and graphics. Add a watermark with your business name.

6. Add a Pin It button at the footer of your blog posts. This encourages visitors to share your content and makes it easy.

7. Visit categories that relate to your niche or even see what is being featured on the popular category to give you clues as to what trends are popular and create ways to include something relative in your strategy.

8. Use keywords and hashtags! Use them when writing descriptions, so pinners can find your images and boards EASILY when they do their own searches.

9. Be a great source! Share the latest news, resources and information on Pinterest relative to your industry to help grow your audience.

10. Be authentic. Don’t JUST share your business and industry. Share some of your personality too. It’s ok to throw a few recipes in here and there even if it has nothing to do with your business. We want a glimpse of your personality on social media.

Pinterest is FUN. It’s fun to do and it’s fun to look at. Stay consistent with that particular appeal of the site. Be interesting, informative and make it attractive!

What kinds of things do you like to see on Pinterest? Share with me in the comments below. I’d love to know!

How To Create A Memorable Brand

how-to-create-a-memorable-brandOne of the great advantages of online marketing is reinforcing your brand. Your brand should be memorable. It should tell who you are. What emotions does your brand evoke? Are you someone people want to do business with? Make sure you are presenting a clear, strong, consistent story about your brand. Reinforce your brand with a few techniques.

Brand YOU: Insert your name. My Coach does it well on her Facebook page, Social Media Branding With Kim Garst. You can also use this with publishing: “Tara’s Top 10 Health Tips”.

BLOG AND BLOG SOME MORE: Publish your blog posts often, and contribute in online communities.

BUILD RELATIONSHIPS: Make sure you engage and build relationships with influencers and thought leaders. Comment on their blogs, sites, profiles, etc; Interview them, and share their content.

PROVIDE LOTS OF GREAT CONTENT: Guest blog, provide valuable information to other bloggers and publishers. This is a great way to widen your online presence while reinforcing your brand.

It’s smart to observe other brands and see what they are doing that works. What is it that you like about them? Which brands do you easily remember? Apply what you observe. I find that those brands have an attractive design, have amazing content and constantly evolve.

Stand out, be consistent and be remarkable.

The Beauty of Instagram

the-beauty-of-instagramWhat can I say? I’m pretty fascinated with Social Media. I absolutely love pictures. I’ve been taking pictures for years as a hobby. So it’s really no wonder that I have fallen hard for Instagram. About a month ago, Instagram surpassed 80 million users. It’s only 2 years old (almost). 50 million users have been added since April. It’s probably safe to say, that photos are King on the internet. Instagram is simply a mobile photo sharing social site that allows you to upload photos and edit them in really cool ways. Whereas for the most part my social media presence is for business purposes, engaging with other business owners and building brand awareness, Instagram for me is mostly about FUN.

I have connected with friends from Facebook and Twitter on Instagram as it allows you to connect with them on Instagram if they have an account, but I also have been able to discover a few new friends. One thing I like about it is seeing what people choose to share. It’s almost always entertaining: funny, inspirational and just plain interesting. There is a lot of brand presence on Instagram and the creativity is impressive.

Recently I discovered Statigram. Wow. It takes your Instagram experience to another level. Statigram is a website that allows you to manage your Instagram site in several ways:

It gives you a feed of the photos from the people you follow, You can comment, like and respond right from the site.
You can create products like wall art, and iPhone cases.
It provides statistics and analysis of your followers, and engagement.
You can promote your instagram account with a public URL from statigram, code to copy and paste for your blog for people to follow you, and RSS feed.

Those are great features, but MY favorite features from Statigram are the Snapshots! Check out some of mine below:

Bird’s Eye View Of My Instagram Account

Bird’s Eye View Of My Instagram Account

My Top 6 Preferred Users

My Top 6 Preferred Users

My Top 5 Instagram Photos

My Top 5 Instagram Photos