Social Media Day With Social Solutions Collective

social-media-day-with-social-solutions-collectiveIf you are looking to learn some new things about social media marketing, participate in some fun social media activities that will give you an opportunity to experience various social media platforms and even make some new connections, then I invite you to join the Social Solutions Collective on the 4th annual Social Media Day, Sunday June 30, 2013.

Our theme for Social Media Day is “Common Sense & Social Business”. All month we have been sharing some “common sense” blog posts and social media posts from various members of the collective to go along with our theme for the big day.

Here are a few of the events we have planned:

Tweetchats: We’ve set up 9 different breakout discussions which we’ll be running as Tweetchats. Topics included:
– Common Sense SEO
– Leadership Best Practices For Social Business
– Common Sense & Best Practices for Multi-Author Sites
…and more!!

Google+ Hangout: Myself along with fellow SSC member Carrie Keenan and special guests including a special guest from Google are hosting a hangout at 4 PM (EST) where we will focus on Common Sense: Stop Ignoring Google+ Marketing. I hope you can hangout with us!

SuperConnected Sunday: We’re letting you share your social media pages – with NO limits. You will be able to share all of your pages, all of your clients pages and more. Our superconnected events will be on Facebook and Google+ as well!

Pinterest Participation Contests: We will be running two different Pinterest contests, which will require your participation. Stay tuned for more details!

Multi-Prize Facebook Fiesta: We will be running a day-long Facebook contest with a variety of prizes, big and small, for a variety of winners. What are some of the prizes? Well: gift-cards, social media books, FUN jewelry and a few amazing service packages.

Online Scavenger Hunt: YES… we will be sending you across the Internet for clues, leads, leading up to some special items.

The hashtag for the event as well as for the tweetchat session is #SMDwithSSC.

Please join us for this fun event!

3 Starting Points to Twitter Marketing

3-starting-points-to-twitter-marketingThis past Friday in Our Business Fuel Facebook group we hosted a tweetchat to help our small business owners get better acquainted with “tweeting”. Tweetchats are always fun. It’s when the lightbulb starts to come on for many people who up until that point just didn’t “get it” when it came to Twitter. As a social media consultant and trainer, most of the questions I receive about social networks are about Twitter. It’s a unique platform, very different from Facebook, but also an important one. For this reason, business owners and professionals are eager to learn how to get started. So here are 3 posts that you can review one by one to help get your Twitter experience off to the right start!

1. Getting Started On Twitter

2. Uploading Your Twitter Cover Photo

3. How To Be An Effective Tweeter

Are you on Twitter? Connect with me here !

What questions do you have about Twitter? Please post your questions in the comment section below. Thanks!

3 Useful Social Media Tips

useful-social-media-tipsClient meetings are great reminders of social media tips. The great thing about working with clients who are just learning about social media marketing is that they ask great questions and it’s always kind of like a refresher course for me to answer the questions. Sometimes the questions are routine, sometimes they are questions I haven’t come across in a while. Recently while working with a new client I was reminded of some of the things that people new to social media marketing aren’t aware of simply because it’s new for them and they’re just starting out. I thought I would share these social media tips with you as good reminders for some and as good information for others.

Don’t assume that because people aren’t commenting, they aren’t paying attention.

One of my new clients is someone I know offline but who does follow me online. What I found interesting was that in the course of our conversation my client asked me about something specific I mentioned in a social media blog post. That kinda threw me. This particular client has rarely commented on anything I post on social media. But when I thought about it, there are often times when I have online chats, or offline chats and someone may reference something I posted online. Or they may make a statement about me based on things that I post online. There are several lessons to be learned here. Tips within the tip if you will:

1. Don’t be discouraged when you don’t get a certain number of comments or likes right away. It doesn’t necessarily mean people aren’t paying attention to what you post. If they don’t comment but you’ve caught their interest and they contacted you and a business relationship begins, you have still accomplished the ultimate goal.

2. Be mindful of what you post online. People will make conclusions about you, your brand, what you and your brand represent and will make decisions based on that information.

3. People are paying attention more than you think!

YOU MUST SPEAK UP!

I spoke with someone recently who thought it was just enough to post great relevant content and people should show up. Well, while that’s partially true, because you MUST have great content, you always have to let people know you’re there. Invite people to your page. Send personal messages. Announce your new page in an email. Put links to your site in your email addresses, business cards, etc;. By all means advertise your page! Just make sure that when they get there, they’ll like what they see and that means great content.

Do unto others…

Sometimes, people are so focused on their message, their content, their brand, they forget that they should also be seeking out people to follow, commenting on other’s posts, links, statuses, retweeting, etc;. If you want to make friends, you have to be a friend. Start conversations. Compliment someone online about their blog post, or graphic, etc;. Genuinely. This is how great relationships start :)

Social Media Marketing 9 Clues For Success

social-media-marketing-success-cluesSocial Media Marketing can be an overwhelming subject. There is much to learn and many aspects. The good news is, if you keep it simple, it doesn’t have to be so stressful. There are many misconceptions about social media marketing and what it is supposed to do and not supposed to do. So today I want to bring your attention to 9 points that are universal and very important to clue you in on how you should think of social media marketing and how you should approach it:

1. It’s no longer optional. You must be in the game. If you haven’t gotten started yet, get started. If you started but aren’t active. Get active! The benefits are well worth it.

2. YOU are what make your business unique. Be sure to be present and participate. It’s OK to outsource certain tasks. But make sure that you are participating in comments, responses, questions, answers, content selection. Make sure that every aspect of your marketing efforts are consistent with your brand message and image.

3. It’s not “one size fits all”. Because your business is unique, so is your marketing. What works best for one business doesn’t necessarily work best for another. Sometimes it’s trial and error. You have to see what your audience responds to best. Focus on what their needs are and how you can solve problems for them and go from there.

4.social-media-marketing-success-clues Success doesn’t happen overnight. Period. Just like anything else worthwhile, it takes time to see results. Be patient.

5. Being social is MANDATORY. Social media is not about broadcasting. It’s about having conversations. You are developing relationships. You must socialize.

6. You can do anything but not everything. Ever heard that saying? Choose your platforms wisely. Go where your audience is. If they are on Twitter, be there. If they’re on Pinterest, be there. But you don’t have to be EVERYWHERE. Build your community on one platform and then move on to the next. Don’t overwhelm yourself unnecessarily.

7. Things change daily. Sometimes hourly! You must study to keep up. Stay plugged in so that you are informed of changes to terms and policies, redesigns, new features that will have an impact on your marketing efforts.

8. Social Media is FUN. Don’t make it complicated. It’s simple, be social. Focus on building relationships, having those important conversations, building trust and ultimately loyalty. The people you develop relationships will be ambassadors for your brand.

9. You must take your networking efforts offline as well. Social Media is just one aspect, not the end all be all. Nothing beats face to face conversations and handshaking. Attend networking events, industry events, social events. Get out and meet people!