Social Media Day With Social Solutions Collective

If you are looking to learn some new things about social media marketing, participate in some fun social media activities that will give you an opportunity to experience various social media platforms and even make some new connections, then I invite you to join the Social Solutions Collective on the 4th annual Social Media Day, Sunday June 30, 2013. Our theme for Social Media Day is “Common Sense & Social Business”. All month we have been sharing some “common sense” … Continue reading

3 Starting Points to Twitter Marketing

This past Friday in Our Business Fuel Facebook group we hosted a tweetchat to help our small business owners get better acquainted with “tweeting”. Tweetchats are always fun. It’s when the lightbulb starts to come on for many people who up until that point just didn’t “get it” when it came to Twitter. As a social media consultant and trainer, most of the questions I receive about social networks are about Twitter. It’s a unique platform, very different from Facebook, … Continue reading

3 Useful Social Media Tips

Client meetings are great reminders of social media tips. The great thing about working with clients who are just learning about social media marketing is that they ask great questions and it’s always kind of like a refresher course for me to answer the questions. Sometimes the questions are routine, sometimes they are questions I haven’t come across in a while. Recently while working with a new client I was reminded of some of the things that people new to … Continue reading

Social Media Marketing 9 Clues For Success

Social Media Marketing can be an overwhelming subject. There is much to learn and many aspects. The good news is, if you keep it simple, it doesn’t have to be so stressful. There are many misconceptions about social media marketing and what it is supposed to do and not supposed to do. So today I want to bring your attention to 9 points that are universal and very important to clue you in on how you should think of social … Continue reading

Google Plus Features And Overview

I love to get questions from my audience. This gives me ideas for content and helps me better serve my online community. Sometimes we assume what our audience wants to know or what they need but that should all be dictated by our audience. This weekend I was the special guest on a conference call where I was asked to talk about Social Media Marketing. I shared with the audience some of the basic definitions and how they applied to … Continue reading

4 Easy Social SEO Tips

Social Media Marketing is all about connecting, engaging, building a community and sharing valuable information. Ultimately, we are trying to get our message across. We want to do that in the most effective way and with such a crowded online business world, we do our best to stand out. We also do our best to be seen. One way we do that is with SEO and Social SEO. What is Social SEO? Well let’s break it down. SEO is Search … Continue reading

How To Set Achievable Social Media Goals in 2013

As business owners we like to set goals for the new year to help us achieve success. It’s important to be specific about those goals that you are trying to achieve for each aspect of your business. This includes your social media marketing. In this recent segment of Friday Fuel, we would like to show you how to set measurable goals and teach you how to measure those goals to help you achieve success. Check out our video below. We … Continue reading

Smart Pinterest Marketing For Beginners

Pinterest continues to be a social media site that is growing at a fast rate and is driving lots of traffic to websites. For this reason, brands are finding ways to participate in the pinning phenomenon! People are going to Pinterest for a reason. They WANT to see what people are talking about. Including brands. They want to see what their friends are sharing. They want to get information and see the creative pins that are being posted. They come … Continue reading

Time Saving Content Creation Tips

As business owners, our time is very valuable. It is important that we manage our time wisely, make the most of the time we set aside for each task and work smart within that time. In order to have success with online marketing you need to have great content. Creating content takes time, planning and commitment. When you think of all that is required: posting to Facebook, tweeting, video creation, images, blog posts, email newsletter etc;. it can be overwhelming. … Continue reading

8 Ways To Build Relationships Online

When I evaluate a person’s social media presence who is expressing frustration about not getting results it is usually pretty clear they don’t get what it’s about. They think it’s about their product. They think it’s about promoting their company. It’s not. It’s about relationships. It’s about making friends. Being a friend. Listening and sharing. It’s not about selling. Nobody likes to be sold to. You don’t go to social events and start a conversation by pitching your product. People … Continue reading