Seems like February and March was the time for social media platform announcements, changes, updates additions, subtractions, you name it. Lots of changes and shaking up. So much so, that the Pinterest changes almost snuck by me completely unnoticed. Don’t tell me you’re a social media expert. It’s darn near impossible. It rightfully belongs in the world of technology: ever-changing!
I’m apparently in the right business because I love the social media world and I really get excited with changes and announcements. Yeah, I need to get out more. This particular change with Pinterest had me very interested because I do very much like the site and the concept. I am BIG on images. I love photography anyway, I love seeing photos and I love the creativity that Pinterest inspires. Naturally, I was excited to see what they had in store. I always love when they change a site to make it simply better to look at, and that’s what I noticed right away. Here’s a few ways they did that:
1) LARGER IMAGES. When you click on a Pinterest image you will notice right away that it is much larger. It’s gone from 600 pixels wide to 735. Pretty noticeable difference.
2) CLEANER LOOK. Pinterest eliminated the white space between pins and boards, and cleaned up navigation options. I think this change gives it a much cleaner look. Thumbs up!
3) NEW BUTTON. Keeping in line with a fresher look, they have updated the pinning option with a new red “pin it” button. The comment button is no longer an option until you open the pin and then you can comment below the image. Comments can no longer be left on the home page.
4) RELATED PINS: When you click and enlarge a pin, you will be shown a sidebar with “related pins”.
5) SIMPLIFIED SETTINGS:Here’s a feature I love. Pinterest has updated the settings area to make it easier to select your notifications. Lovely!
When I logged on to Pinterest after the changes were introduced I immediately opted to have the new updated version, (which everyone will have soon anyway). No regrets, I like the new look.
I also did something I’ve been putting off for a while. I converted my account to a business account as I mainly intend to use my account to build a community for my business. I also, with the help of my business partner, verified my website. If you are pinning for business, these are options you should strongly consider, particularly if you are trying to drive traffic to your website.
Please note, you will need to verify your website to get the new analytics feature.
With the new changes, there are some features that are gone or have been tweaked:
1) HASHTAGS – that was a surprise for me. Not sure why, but it is no longer a function on Pinterest.
2) TWEETING – you can no longer tweet a pin at the same time that you pin it.
3) BOARD LIKES – Gone. You no longer have the option of “liking” a board.
4) LINKS – There is no longer an option to leave a link in your comments or pin description.
5) EMBEDDING LINKS – You MUST use Pinterest embed link to link your pins. Otherwise, your image is broken.
6) PROFILE DESCRIPTION – Your profile description is now limited to 160 characters as opposed to 200.
The REALLY big news is the new web analytics feature as I mentioned above for business accounts. Now you can find out what’s working and not working. Huge help to those of us with a strategy for our pinning.
Have you activated the new Pinterest design? What are your thoughts? Please share below.