Social Media Marketing is all about connecting, engaging, building a community and sharing valuable information. Ultimately, we are trying to get our message across. We want to do that in the most effective way and with such a crowded online business world, we do our best to stand out. We also do our best to be seen. One way we do that is with SEO and Social SEO.
What is Social SEO? Well let’s break it down. SEO is Search Engine Optimization. The idea behind having an SEO strategy is taking steps to helps your website show up in search engine results when searching key words or phrases that are relevant to your content. Social SEO is simply the idea that there is a part social media links play in website search rankings. That means that your social profiles and pages will be key in helping with your SEO efforts.
Although SEO can seem quite complicated, and in some ways it is, there are some things you can do yourself to get on the right track. I am listing 4 ways that you can boost your Social SEO strategy with little effort:
1) OPTIMIZE your Profiles and Pages. In our Business Fuel Group, we share some “mini-training” from time to time on Fridays called “Friday Fuel.” The very first segment we shared when we launched our Facebook group community was about Making Your Social Media Profile ROCK! We were simply offering tips on how to optimize it. In a nutshell, be descriptive and take advantage of every opportunity to plug in those appropriate keywords and phrases in about sections and bios. By all means, DO create a BUSINESS Page on Facebook for example. For one thing, your business must have a page, not a profile based on Facebook’s terms. But also, Pages are indexed by Google, while Profiles are not.
2) Be Shareable. Make sure your content is as easily shareable as possible. Include social share buttons on your blog posts. This counts for your updates and tweets as well. That means you have to share valuable engaging content. So people WILL share it.
3) Post With Purpose. Be sure that when you’re sharing that valuable content, that you are including the keywords you have identified for your business. Be sure to also work in your business name. Share fresh content on Twitter. Always share your blog posts. “Cross-pollinate” your content by including images with your blog posts and pinning those images on Pinterest, for example.
4) Get to know Google+. Google Plus is google’s social site. That alone is a clue. Sharing your blog posts on Google+ is going to help you appear in Google search results better. The +1 feature allows people to recommend your posts and help further your reach and boost your SEO. See my article on Social Solutions Collective about how to grow on Google+ here.
Don’t neglect some very key things about your social presence like consistency, using your business name and customized URLS. Here is the video that my partner Tiffany Lymon and I made for our Business Fuel group that I mentioned above about maximizing your profile: