Client meetings are great reminders of social media tips. The great thing about working with clients who are just learning about social media marketing is that they ask great questions and it’s always kind of like a refresher course for me to answer the questions. Sometimes the questions are routine, sometimes they are questions I haven’t come across in a while. Recently while working with a new client I was reminded of some of the things that people new to social media marketing aren’t aware of simply because it’s new for them and they’re just starting out. I thought I would share these social media tips with you as good reminders for some and as good information for others.
Don’t assume that because people aren’t commenting, they aren’t paying attention.
One of my new clients is someone I know offline but who does follow me online. What I found interesting was that in the course of our conversation my client asked me about something specific I mentioned in a social media blog post. That kinda threw me. This particular client has rarely commented on anything I post on social media. But when I thought about it, there are often times when I have online chats, or offline chats and someone may reference something I posted online. Or they may make a statement about me based on things that I post online. There are several lessons to be learned here. Tips within the tip if you will:
1. Don’t be discouraged when you don’t get a certain number of comments or likes right away. It doesn’t necessarily mean people aren’t paying attention to what you post. If they don’t comment but you’ve caught their interest and they contacted you and a business relationship begins, you have still accomplished the ultimate goal.
2. Be mindful of what you post online. People will make conclusions about you, your brand, what you and your brand represent and will make decisions based on that information.
3. People are paying attention more than you think!
YOU MUST SPEAK UP!
I spoke with someone recently who thought it was just enough to post great relevant content and people should show up. Well, while that’s partially true, because you MUST have great content, you always have to let people know you’re there. Invite people to your page. Send personal messages. Announce your new page in an email. Put links to your site in your email addresses, business cards, etc;. By all means advertise your page! Just make sure that when they get there, they’ll like what they see and that means great content.
Do unto others…
Sometimes, people are so focused on their message, their content, their brand, they forget that they should also be seeking out people to follow, commenting on other’s posts, links, statuses, retweeting, etc;. If you want to make friends, you have to be a friend. Start conversations. Compliment someone online about their blog post, or graphic, etc;. Genuinely. This is how great relationships start